How Votee helped an international consumer products company generate insights from 600 targeted audiences in just 2 days

What is the product and why Votee?

Okamoto is an international personal care brand from Japan. Its product ranges from condom to dehumidifier for car seat leather. Their strongest product, however, is unquestionably condoms, capturing more than 35% of market share in Hong Kong. Unlike other consumer products, marketing condoms are sensitive and consumer behavior research data is hard for to obtain.

The brand believes that increasing market share requires a greater understanding of their users through candid feedback collection.

The Brief

Their Marketing Objective

Obtain market research to target audience with pre-set question set; Decide new product launch directions.

The Challenges They Faced

The brand understands that consumers are very sensitive to disclosing personal information if they run research via Facebook or other social media platforms because it is too public. The target was originally 300 audiences due to traditional practices; Cost is also very high by traditional focus group.

Timeline: 1 Month

With traditional focus group research lead time, they allowed us 1 month to complete the execution.

Votee for Business Solution:

Research execution during Okamoto Joint promotion event

Live Feedback. Live Insight.

We decided to run the research campaign on the spot during the Brand's roadshow function in Lan Kwai Fong, with consumers coming to their booth, indicating brand's true target audience. Consumers 1) download Votee, 2) followed Okamoto's brand page, 3) answer pre-set question sets, and 4) redeemed a small gift from brands on the spot.

Project Flow

Step 1 - Tell us marketing objectives

Launching a new product and understanding consumer demographics. We at Votee will help curate question sets with clients together.

Step 2 - Set target audience and grab votes

Road-show execution

Step 3 - Post campaign data evaluation

The Results

Insight

The brand decided NOT to launch their new product, saving them more than $5m A&P budget due to new insight gathered from Votee.

Understand

Brand managed to understand more about target audience, allowing them to reoptimize upcoming strategy.

Budget

Saving costs through better insights via Votee.

Contact Us

Start a campaign with just 1 question. Start from only USD 1.5 per vote

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biz@votee.com